Amplifying Summer Unlocked's Digital Impact: Content, Ads, and Campaign Execution
Summer Unlocked is a high-energy live music festival that brings together some of the most prominent names in hip-hop and pop music. Presented by Amalgam and held at Toyota Arena in Ontario, California, the 2021 event featured headlining performances from Jack Harlow, DaBaby, Tyga and more.
Summer Unlocked
aimed to deliver:
🎶 Unforgettable Live Experiences
A massive, one-day festival showcasing chart-topping artists.
🌟 Engaging Digital Presence
Bold branding and cohesive visuals to build excitement and drive ticket sales.
🚀 Audience Connection
Connecting with music fans across social media, email, and web platforms to ensure a sold-out show.
The Challenge.
📌 Limited Turnaround Time
The event had a fast-approaching timeline, requiring rapid asset creation and delivery.
🎯 Maximizing Engagement
Ensuring visuals aligned with the bold event branding while resonating with diverse audiences.
🌟 Consistency Across Platforms
Creating cohesive assets for multiple channels—social media, email, website, and ads.
The Solution.
🎨 On-Brand Content Creation
Designed dynamic social media posts, artist promo templates, and digital ads using the core Summer Unlocked aesthetic.
🖥️ Functional Website Design
Developed a responsive site with clear calls-to-action to drive ticket sales.
✉️ Engaging Email Campaigns
Crafted visual-rich email designs to maximize open rates and conversions.
Scope of Work
I created high-impact graphics for artist announcements, event promotions, and ticket sales campaigns. Each design captured the energy of Summer Unlocked through vibrant visuals, bold typography, and cohesive branding, optimized for platforms like Instagram, Facebook, and Twitter.
Social Media Assets
Website Design
To deliver a seamless user experience, I designed and developed a responsive website for Summer Unlocked. The site provided key event details, artist lineups, and a clear call-to-action for ticket sales. Clean navigation, mobile-friendly layouts, and bold visuals ensured visitors could easily access information and make purchases.
Email Campaigns
I designed engaging and visually compelling email campaigns to promote the event leading up to ticket sales.
Digital Ad Assets
I created paid ad visuals optimized for digital campaigns across web and social platforms. The ads effectively supported targeted marketing efforts to boost ticket sales and brand awareness.
Results:
Impact &
Outcomes
✅ Enhanced Brand Visibility
Consistent visuals boosted recognition across platforms.
🚀 Increased Engagement
Social media and email campaigns drove strong audience interaction.
🌎 Streamlined Campaign Delivery
All assets were delivered on time, supporting a seamless digital launch.