Elevating Cookies' Digital Presence & Brand Consistency
Strategic Design Solutions for the World’s Most Recognized Cannabis Brand.
Cookies is the most globally recognized cannabis brand, founded by Billboard-charting rapper and entrepreneur Berner alongside cultivator Jai in 2010. With over 70 exclusive cannabis strains and 2,000+ products, Cookies sets the standard for innovation and global reach. Beyond products, Cookies remains committed to enriching communities disproportionately impacted by the War on Drugs.
Global Reach
& Recognition
🌍 70+ Locations in 20+ markets
🔥 2,000+ Products
🏆 AdAge’s Hottest Brand 2021
The Challenge.
🎯 Brand Consistency
Across social media, retail launches, and product campaigns.
🎨 Driving Engagement
Through eye-catching visuals that appealed to Cookies' diverse audience.
📈 Scaling the Brand
Supporting rapid growth while staying true to the bold, recognizable style Cookies is known for.
The Solution.
🎨 Social Media Assets
Designed bold, on-brand graphics for campaigns and product drops.
⚡ Digital Branding
Created banners, ads, and visuals optimized for web and social platforms.
🌐 Website Development
Designed clean, user-friendly web pages that showcased new campaigns and drove traffic.
Scope of Work
Social media design
I crafted eye-catching social media graphics to support new product launches, collaborations, and retail openings—capturing the essence of Cookies’ bold visual style.
Web Design & Development
Designed and developed functional, user-friendly websites for product launches, new initiatives and retail campaigns, prioritizing seamless user experience.
Digital Ad Banners
Produced high-impact ad creatives for grand openings, product promotions, and brand messaging—driving visibility and engagement.
Branding Guidelines & Playbooks
Created brand guidelines and internal resources to ensure consistent messaging and visuals across Cookies’ expanding markets.
Results:
Impact &
Outcomes
🌟 Enhanced Brand Recognition
Bold, consistent designs boosted visual impact.
🚀 Increased Engagement
Digital assets elevated campaigns’ audience response.
🌍 Expanded Reach
Supported Cookies’ growth in retail markets globally.